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Full articleBetty Friedan (born Bettye Naomi Goldstein; February 4, 1921 – February 4, 2006) was an American writer and activist whose 1963 book The Feminine Mystique identified widespread dissatisfaction among educated middle-class housewives confined to domestic roles, challenging the post-World War II ideal of feminine fulfillment through homemaking and motherhood alone. The book, based on a survey of her Smith College classmates, argued that this "problem that has no name" stemmed from unfulfilled aspirations rather than inherent gender destiny, galvanizing women to seek education, careers, and public participation beyond the home.
In 1966, Friedan co-founded the National Organization for Women (NOW), serving as its first president, to advocate for legal and economic equality including equal pay, maternity leave, and enforcement of civil rights laws against sex discrimination. NOW prioritized mainstream reforms through lobbying and litigation over cultural upheaval, reflecting Friedan's focus on integrating women into existing institutions rather than dismantling family structures or traditional roles entirely. Her activism extended to organizing the 1970 Women's Strike for Equality, which drew tens of thousands to protest wage gaps and limited opportunities, marking a visible push for workplace equity.
Friedan later distanced herself from radical feminists, criticizing their emphasis on sexual liberation, pornography, and anti-male rhetoric as distractions from core economic and legal battles, and famously labeling lesbian activism within the movement a "lavender menace" that threatened broad appeal. In works like The Second Stage (1981), she urged reconciling feminism with family life, warning that unchecked careerism neglected biological realities and children's needs, positions that drew accusations of betraying the cause from more extreme quarters. Despite these tensions, her early contributions laid groundwork for policy wins like Title IX and the Equal Credit Opportunity Act, though she lamented the movement's drift toward ideological purity over pragmatic gains.
In brief
Betty Friedan surveyed her Smith classmates and found a loneliness that magazines called happiness. The Feminine Mystique (1963) gave that feeling a vocabulary and a public.
She helped found the National Organization for Women and spent decades arguing that law, work, and family could be rewritten. The prose was middle-class and unmistakable; the effect was national.
Photographs

Hero photograph: Wikimedia Commons


